Indian animation studios are increasingly using YouTube as their primary platform to launch and test new characters, moving away from traditional television reliance. Studios like Emomee, Green Gold, and Reliance Animation are leveraging the platform to reach global audiences, gather data on viewer preferences, and build character equity. While YouTube serves as a vital discovery tool, studios emphasize that revenue often comes from broader strategies, including licensing, merchandising, and live entertainment. Despite the massive reach, challenges remain, such as declining watch times and limitations on advertising for children's content. These companies are now integrating AI and multi-language dubbing to expand their reach further. As studios prioritize digital-first characters and diverse revenue streams, how do you think the shift toward short-form content on platforms like YouTube will change the way long-form animated series are developed and consumed? Source…
