Kodansha and Dentsu Form Strategic Partnership for Brand Collaborations in the Americas
Kodansha has entered a partnership with Dentsu to facilitate brand sponsorships and promotional opportunities for its major manga and anime franchises across North and South America. This collaboration aims to streamline how marketers access properties like Attack on Titan and Ghost in the Shell for commercial tie-ins.
Dentsu will serve as the primary point of contact for companies looking to develop sponsorships, live events, and fan experiences using Kodansha's intellectual property. Additionally, Kodansha's titles will be integrated into Dentsu's data platform to provide marketers with deeper audience insights. The agreement focuses exclusively on brand partnerships rather than the development of new animated content. This initiative simplifies the process for brands in the Americas to connect with popular Japanese franchises.
