YLab CEO Kang Chul-gu on the Global Expansion of Webtoon IP
YLab CEO Kang Chul-gu emphasizes the importance of webtoon intellectual property as a foundation for sustainable global content growth. The company is leveraging its interconnected universe of stories to build long-term fandoms and expand into various media formats.
YLab has successfully adapted several of its webtoons, including 'True Education' and 'Study Group,' into globally popular series. CEO Kang Chul-gu highlights that unlike finished diamonds like dramas, webtoons serve as raw materials that allow for continuous value creation and format expansion. The company is currently collaborating with international partners like ByteDance and Bandai Namco to further scale its IP. YLab aims to evolve into a global powerhouse by focusing on franchise-based IP that fosters strong, recurring fan engagement.
